Our society has witnessed major growth and innovation in technology. However, one of innovation’s fundamental aspects, designer creativity, is still largely unsupported by information technology (IT) tools. This paper establishes a bridge between efforts to use cyberinfrastructure to generate design alternatives and a designer’s ability to explore and evaluate concepts. The research presented provides a method of synthesizing a web-based representation of a product concept using information from a digital design repository, an automatic concept generator, and results from a clustering analysis. A visualization interface is developed to provide designers with multiple representations of product concepts. The development of this approach establishes a computing infrastructure to support an investigation into the effect of information technology on designer creativity and provides a foundation for the development of further support technology. The architecture is implemented and the result is illustrated with an example in order to show the capabilities of the approach.

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