Manufacturers add numerous product variants to address different customer preferences for mass customization. One approach to implement the mass customization is to develop or produce products based on the platform architecture. A platform is a set of common components, modules or parts shared by product variants in one product family. One product variant makes use of the platform as the starting point and then add or remove components to change features of the product. The problem of determining the platform configuration is considered as maximizing the overall profit under the price-dependent demand market environment while satisfying the part assembly constraints. Platform configuration and sale prices are decision variables in the problem. A strategy based on Genetic Algorithm is proposed to solve the illustrating problem involving the product family of cordless drills. Results manifest that the sale price decision could have significant influence on the product family design, e.g. the platform configuration and the profitability of one product family.
Skip Nav Destination
ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
August 30–September 2, 2009
San Diego, California, USA
Conference Sponsors:
- Design Engineering Division and Computers in Engineering Division
ISBN:
978-0-7918-4905-7
PROCEEDINGS PAPER
Joint Pricing and Platform Configuration in Product Family Design With Genetic Algorithm
Li Qian,
Li Qian
South Dakota State University, Brookings, SD
Search for other works by this author on:
David Ben-Arieh
David Ben-Arieh
Kansas State University, Manhattan, KS
Search for other works by this author on:
Li Qian
South Dakota State University, Brookings, SD
David Ben-Arieh
Kansas State University, Manhattan, KS
Paper No:
DETC2009-86110, pp. 49-58; 10 pages
Published Online:
July 29, 2010
Citation
Qian, L, & Ben-Arieh, D. "Joint Pricing and Platform Configuration in Product Family Design With Genetic Algorithm." Proceedings of the ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. Volume 8: 14th Design for Manufacturing and the Life Cycle Conference; 6th Symposium on International Design and Design Education; 21st International Conference on Design Theory and Methodology, Parts A and B. San Diego, California, USA. August 30–September 2, 2009. pp. 49-58. ASME. https://doi.org/10.1115/DETC2009-86110
Download citation file:
4
Views
Related Proceedings Papers
Related Articles
Engineering Product Design Optimization for Retail Channel Acceptance
J. Mech. Des (June,2008)
The Coordination of Production and Distribution of Wood Products
Trans. ASME (January,1929)
Balancing Marketing and Manufacturing Objectives in Product Line Design
J. Mech. Des (November,2006)
Related Chapters
Manufacturing Engineering Organization Concepts
Manufacturing Engineering: Principles for Optimization, Third Edition
Operations — The Players
Global Management Strategies: Sales, Design, Manufacturing & Operations (The Technical Manager's Survival Guides)
Applying Metaheuristic Approach to Three-Dimensional Tour Guide Allocation Problem
Intelligent Engineering Systems through Artificial Neural Networks