The use of design methodologies in product development has been proven to work for functional and performance requirements. However, when it comes to more abstract requirements — like attractivity — existing, widely accepted design methodologies do not provide guidance. This paper introduces tools commonly used in psychology for determining and quantifying Sensory Requirements and then proceeds to detail a method for collecting and preparing data on sensory attractiveness in a way that it is readily incorporated into the well defined method for product development, Quality Function Deployment.

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