This case study investigates the design process followed by a small to medium scale enterprise (SME) that primarily depends on special expertise in the form of a few key individuals, who design products mainly based on past experience, augmented by trial and error. This is an inefficient, time consuming, and expensive way of designing products and evaluating their performance. This led to development of a specialized and affordable design enabler that facilitates engineering analysis, noticeably absent in SME’s current design process. Further, the design enabler forms the foundation for extending the scope to include rule-based systems, optimization and case based reasoning that would assist designers in efficient product development.

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