This paper presents a formalized approach to design product models in the product concept evaluation phases, and exchange the models with other engineering tools using open formats like XML and relational database tables. FMDesign is used for designing product concepts with the aid of integrated stakeholder trees, requirement trees, function-means trees, product concept trees, and implementation trees. It has its foundation in systems engineering and design methodology, and presents a formalization and integration with theory from software engineering that enable similar engineering tools to be implemented with automated model driven software implementation techniques that support the Unified Modeling Language (UML). The paper provides an overview of the theory behind the tool, its user interface, interchange formats and the formal software specification as an UML class diagram.

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