A method for the synthesis of aesthetic product form is proposed. The approach attempts to bring computation to bear on the notion of brand DNA, a term which is used in industry loosely to refer to the aesthetic form elements that contribute to brand identity. The designer defines the origin of an evolutionary process by interactively describing the archetype, or skeleton, of the desired form based on existing product geometry. The system uses the skeleton to generate a variety of forms, or surface skins. The designer selects appealing surfaces for further evolution in form space. It is envisaged that this synthesis process will be applied within an integrated industrial design cycle that supports the rapid alternation between physical and digital representations of product geometry.