In this article we propose a new way for enriching technical models that drive contemporary enterprise. Our proposition is to take into account a new stage in the object lifecycle: at its end, it enters into a new phase that we call “heritage lifecycle”. Indeed, many old technical objects fall in ruins and are destroyed after their uses. After capitalization, we propose to conserve them virtually. Thanks to virtual tools coupled to database, it will help us to define a new information system for driving the long life cycle of objects: it is the Digital Heritage Reference Model, DHRM. This information system will be implemented in a new PLM dedicated to museum, place where know-how and mankind’s knowledge is stored and promoted when possible. Museum-related PLM would eventually interact with enterprises PLM as a bijective enrichment.

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