Services are frequently developed unsystematically; and new ideas are not sufficiently conceptualized and tested. This results in expensive improvement measures at a later stage during the operations phase. This challenge is addressed through the recent launching of the “ServLab” facility at the Fraunhofer Institute for Industrial Engineering. It incorporates a stage for acting out service scenarios, furnishings to represent the physical environment, and a large virtual reality (VR) backdrop to simulate the “servicescape”. Situations are played out by professional actors or by employees and invited customers. In particular, the ServLab makes it possible to test services comprehensively. It is just this problem which has not been solved satisfactorily for a long time — neither in science nor in practice. It is still common for concepts to be developed “round the green table”, followed by an attempt to implement them directly. Potential mistakes are discovered very late or not at all, resulting in expensive rectification activities. The ServLab makes it possible to visualise new service concepts (using virtual reality), create an environment that is as close as possible to reality (e.g. by playing back sounds or introducing odours) and to rehearse the interaction between customers and employees with the support of actors (service theatre).
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ASME 2008 9th Biennial Conference on Engineering Systems Design and Analysis
July 7–9, 2008
Haifa, Israel
Conference Sponsors:
- International
ISBN:
978-0-7918-4837-1
PROCEEDINGS PAPER
Laboratory Support for Service Engineering and Design
Thomas Meiren,
Thomas Meiren
Fraunhofer Institute for Industrial Engineering, Stuttgart, Germany
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Christian van Husen,
Christian van Husen
Fraunhofer Institute for Industrial Engineering, Stuttgart, Germany
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Reuven Karni
Reuven Karni
Shenkar College of Engineering and Design, Ramat Gan, Israel
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Thomas Meiren
Fraunhofer Institute for Industrial Engineering, Stuttgart, Germany
Christian van Husen
Fraunhofer Institute for Industrial Engineering, Stuttgart, Germany
Reuven Karni
Shenkar College of Engineering and Design, Ramat Gan, Israel
Paper No:
ESDA2008-59155, pp. 59-63; 5 pages
Published Online:
July 6, 2009
Citation
Meiren, T, van Husen, C, & Karni, R. "Laboratory Support for Service Engineering and Design." Proceedings of the ASME 2008 9th Biennial Conference on Engineering Systems Design and Analysis. Volume 3: Design; Tribology; Education. Haifa, Israel. July 7–9, 2008. pp. 59-63. ASME. https://doi.org/10.1115/ESDA2008-59155
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