Packaging is usually referred to as the container holding a specific product. It is more accurate to refer to a packaging system, since many components are used together to make a package able to meet the needs of a product. A packaging system must meet four specific objectives:

• to protect the product

• to extend product shelf life

• to communicate the product to the customer

• to be convenient to the customer

A packaging system has many components and several levels of packaging. For example, a packaging system must include a shipping container where inside packaging units are found, which usually group a certain amount of individual packages. Only the retail size of a packaging system will be addressed for the purpose of this article.

Paper published with permission.

This content is only available via PDF.