The Citrus Engineering Conference Committee of the American Society of Mechanical Engineers is to be commended in choosing this timely subject, Citrus in Brazil.

As most of you know, and as this paper will confirm, Brazil is second only to Florida in the production of frozen concentrated orange juice.

One of the essential components of an effective marketing program is to know your competition so that effective strategies may be developed.

The purpose of this presentation is to give you an overview of citrus in Brazil and its relationship to the Florida industry.

Paper published with permission.

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