The January, 1964, issue of Market Horizons, a publication of the Pennsylvania Department of Agriculture, summed up one of today’s most exciting challenges with the delightful understatement, “Consumers are requiring the food trades to perform more services.” One of the most important of these mushrooming services is the development of more and better convenience packaging for the consumer who today demands and is willing to pay for easy-to-handle and easy-to-open packages. Because of this market for convenience packaging, plus a host of new products that demand better packaging protection and better merchandising characteristics, the packaging industry is going through another technological revolution.

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