Abstract

This paper discusses non-traditional trademarks and design patents as essential Intellectual Property assets for medical device companies. The paper presents a strategy for layering the time-limited protection offered by design patents with the perpetual protection afforded to trademarks as an effective strategy for permanent exclusivity of non-functional aspects of medical device products.

Volume Subject Area:
Medical Device Education & Training
Keywords:
medical devices, intellectual property, trademark, non-traditional trademark, patent, design patent, functionality, brand protection
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