Soft Tissue Fixation and Implant Development: Marketing/Commercialization

Marketing, Sales, and Commercialization: Marketing and sales of orthopaedic medical devices are two of the most challenging and costly aspects of a successful commercial product launch. Many companies have developed an innovative product, filed for patents, passed through regulatory hurdles, and yet ultimately failed because of an inadequate marketing and sales plan. Invariably product launches cost more money and take longer to get off the ground than most companies forecast.